In every business school there are lectures connected with various aspects of this discipline of life. Business is only for brave people, who know how to underline their existence and how to flourish from among all the rest. Every week all the students learn something new about the marketing strategies, about various types of companies and corporations, as well as other (also non-profit) organizations. A couple of hours is also devoted to the issue of advertising, which is the core of marketing actually. Every company that has no contacts and no experience on the market needs advertising. Last week the students had a homework. Their task was to create an advertising strategy for a micro company dealing with cash for gold trading. Every month there is a bigger project to evaluate on. The lecturers only give the question or the problem to solve and the students have to do their best to tackle that. How to make a good cash for gold advertisement? There are many ideas and every member of the group has his own point of view. All the ideas need to be considered and all of them should be given equal chances. Brainstorming is not a bad idea - there is always a chance that someone comes up with a good slogan or a brilliant solution for a perfect cash for gold advertising strategy!